Everyone is looking for a fast easy way to lose weight and that's why there is a new 'must have' weight loss program released virtually every week of the year.
With the help of a celebrity endorsement millions flock to the stores to shell out their hard earned money for the latest and greatest solution to an ongoing problem.
If you made a list of all the weight loss programs on the market, and then searched through their advice and recommendations, only a very small portion of them would address the real problem that is stopping over weight people from losing fat.
The state that your stomach is in, determines your ability to lose weight, and to keep that weight off for the long term.
Yes, there are other factors besides that, but that is one of the major factors why so many people have so much difficulty maintaining a healthy weight.
Weight loss studies have shown this to be true, yet most of the major well known weight loss programs don't even mention this information.
They know it will ultimately result in failure for those people who buy into their programs.
It has been argued that there is simply not enough money to be made by the weight loss companies by revealing this information.
If more people realized how easily they could lose weight with the correct advice, it would severely impact on the profitability of the various weight loss companies and that is the most important factor they are interested in.
As long as there are overweight people searching for a solution there will be money to be made.
It's no wonder that the percentage of failures for weight loss programs is considerably higher than the success rate.
Studies have shown that the figures are even more favorable for the companies selling these products because, most of the people who do manage to lose weight by following their plans, will eventually revert to their former overweight state.